1400: From Zero Posts to 1400: The Power of Consistency in Blogging – 4 years in the making

Let’s cut through the bullshit.

Most people who start blogging quit before they hit 10 posts. They get caught up in the metrics, the perfect WordPress theme, or finding their “authentic voice” – whatever the hell that means.

I just published my 1,400th blog post.

Not because I’m special. Not because I have some secret formula. And definitely not because every post was a masterpiece. (Trust me, 99.9% are truly awful.)

I just truly believe that consistency beats perfection every single time.

When I started, I thought blogging was about profound insights and life-changing revelations. I wanted every post to go viral, to be the next big thing that everyone shared on their social media feeds.

What a load of BS.

The real magic happens in the trenches – in those moments when you’re staring at a blank screen, wondering if anyone even cares about what you’re writing. 

When you shift your mindset from being the best to just doing the work.

The rest will come.

Publish anyway.

Here’s what 1,400 posts actually taught me:

First, 99% of my post suck. Embrace it. Those first 100 or 1,000 posts? They’re your tuition. It takes time to learn your craft. The sooner you accept this, the faster you’ll improve. 

Besides, the real person that is getting helped when it comes to blogging is you, the writer. 

Second, ideas are everywhere. The problem isn’t finding something to write about – it’s training your brain to see the stories around you. 

That barista who messed up your coffee order? There’s a post about expectations and communication. 

The way your kid arranges their toys? There’s a post about systems thinking. 

Third, The best post is the one you actually publish, too many brilliant minds have been paralyzed by perfectionism. They craft these elaborate outlines, research for weeks, and never hit publish. Meanwhile, someone else wrote something “good enough” and actually shipped it. 

Just ship the damn thing, because nobody remembers your bad posts. They only remember the good ones. And you never know which ones will resonate until you put them out there.

The math is simple but brutal: If you write 5 posts a week for five years, you’ll hit 1,400. No hacks needed. No shortcuts. Just showing up an shipping.

But here’s what nobody tells you: The real value isn’t in the posts themselves. It’s in the neural pathways you build, the way you start seeing the world differently, the unexpected doors that open because you’ve built this body of work, on the inside. 

No one can take that from you. 

The game is simple:

1. Write
2. Publish
3. Repeat

Everything else is just noise.

So here’s your challenge: Stop reading about blogging. Stop planning to blog. Stop thinking about blogging. (fill in blogging with any activity)

Just do. 

Just write. Hit publish. Do it again tomorrow.

It goes for anything. 

Do. Execute. Repeat. 

Work beats thought every time. 

The choice is yours.

But remember this: The only posts that definitely won’t help anyone are the ones you never write.

Here’s to another 1,400 posts.