How many of us are looking “for the next big thing”?
Have we found it?
Probably not
Because this search…
It’s superficial, shallow.
We skim, looking for gold..
when the gold is deeper than just the surface.
the answer? Becoming immersed in something that piques our interest or something we love.
Spending time on our craft, paying careful attention, cultivating a deep understanding and study of X or Y
Going deep.
Joe DiAndrea 